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February 26, 2003 Chew On This ...Award-winning MODUCAREŽ Now Available In Grape Flavor Chewable
Essential Phytosterolins Inc. (EPI) is pleased to announce that the award-winning ModucareŽ formula is now available in a naturally-sweetened, grape flavored chewable format. Now, consumers have a convenient way to obtain the same immune-enhancing benefits as the original capsules, but from a great-tasting chewable tablet. In response to consumer demand, this line extension will expand the customer base of ModucareŽ to include more children, as well as adults who have difficulty swallowing capsules. "The introduction of the new grape flavor chewable represents a triumph in taste, convenience and efficacy, and will further position ModucareŽ as the leader in daily immune system health," says Matthew James, VP Sales and Marketing for Purity Life Health Products, the Canadian distributor for ModucareŽ. To help promote this new offering, the ModucareŽ cartons, both original and chewable format, have been beautifully redesigned. Available in all channels of distribution, ModucareŽ's fresh new look and new chewable product will ensure ModucareŽ remains the number one daily immune system health supplement.
Xylitol puts the sweet in ModucareŽ's naturally-sweetened chewable:
ModucareŽ Grape Flavor Chewable is sweetened with Xylitol, a natural sweetener sourced from Birch trees. Found in many fruits and vegetables, Xylitol is also a by-product of the body's metabolism of glucose. It is low-glycemic and metabolized independently of insulin; therefore it does not cause the blood sugar spikes associated with eating carbohydrates. Xylitol can be safely recommended for people with diabetes and blood sugar imbalances. In the 30 years of scientific study on Xylitol, there have been no adverse side effects reported.
Award-winning leader in immune system health
ModucareŽ is a patented blend of plant sterols and sterolins, clinically proven to help regulate the immune system, 'upregulating' when the immune system is depressed and 'downregulating' when the immune system is overactive. Numerous double-blind, placebo controlled studies have shown ModucareŽ's specific ratio of sterols to sterolins is highly effective for immune system support. Since hitting the North American marketplace five years ago, ModucareŽ has received numerous industry awards. Most recently, it was honored with the 2002 Gold Vity Award from Vitamin Retailer for 'Best Immune Supplement' and the 2002 Product Merit Award from Nutrition Business Journal.
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