|
November 2002 The Blooming of a Brand
ACTON, November 21, 2002 –Moducare, the leader in daily immune system health, is getting a bright new look. Currently ranked 25th by ACNielsen (Food, Drug and Mass) in a category with 1542 herbal products, Moducare is well positioned for continued momentum with the roll out of its new look. “We are re-launching Moducare with a fresh new look to raise the awareness of Moducare among Canadian consumers and position ourselves as the leader in daily immune system health” says Matthew James, Director of Branding for Purity Life, the Canadian distributor of Moducare.
Purity Life will start shipping Moducare January 02, 2003 in an attractive and eye-catching carton that better reflects the brand’s vision and commitment to being the leader in immune system health. The new packaging will include an embossed carton as well as an insert that explains the great benefits of Moducare, in consumer friendly terms, and also offers a coupon worth $2.00 off the next purchase of Moducare. This newly designed packaging marks the next step in Moducare’s strategic plan to improve the consumer awareness of Moducare in all distribution channels.
Accompanying the fresh new look will be new trade and consumer ads, shelf talkers, a retailer/professional detail piece and a new brochure. Other changes will include simplifying the positioning as well as providing more information to the consumer through consistent point of purchase material. The marketing strategy will include focusing on Moducare’s target audience of females 40+ with all communications.
Moducare is a clinically proven formulation that has been found to be effective at regulating the immune system – enhancing an underactive immune system and/or decreasing an overactive one. Moducare is based on the research of Dr. Patrick Bouic, Ph.D., at Stellenbosch University in South Africa and has undergone extensive testing and clinical trials, including double blind, placebo-controlled studies.
|
